Why Niche Selection Matters
Choosing the right niche is the foundation of YouTube success. Our research shows that channels with well-defined niches grow 3x faster than general channels.
Step 1: List Your Passions
Start by writing down 5-10 topics you genuinely enjoy. These should be subjects you could talk about for hours without getting bored.
Example: If you love gaming, cooking, and photography - list them all.
Step 2: Research Market Demand
Use tools like Google Trends and YouTube search suggestions to gauge interest in each topic.
Pro Tip: Look for "evergreen" topics that maintain consistent interest over time.
Step 3: Analyze Competition
Study top channels in your potential niches. Look for content gaps you could fill.
Warning Sign: If a niche has 10+ established channels with millions of subs, it may be too competitive.
Step 4: Validate With a Test Video
Create one video in your potential niche and track its performance compared to your other content.
Success Metric: Look for higher-than-average CTR and watch time.
Common Mistakes to Avoid
- Choosing a niche just because it's popular
- Being too broad ("I'll do all tech videos")
- Being too narrow ("Only iPhone 13 camera reviews")
- Ignoring monetization potential